With excellent AI integration, Google is revamping its search engine and adding features like AI Overviews. This version, which was previously known as the Search Generative Experience (SGE), is now accessible in the US and may soon expand to other countries. AI-generated summaries will appear at the top of several search results for users.
Liz Reid, Google’s head of Search, explains that generative AI facilitates by taking on tons of the hunt work, permitting users to focus on their responsibilities. New capabilities announced on the I/O developer convention encompass:
- AI Overviews for quick answers and useful resource links
- Enhanced Lens function for video-based totally searches
- Tools for generating journey itineraries or meal plans
- AI-prepared seek consequences tailor-made to user desires
Google’s Gemini AI will play a key position, decoding person queries thru various inputs (text, voice, video) and summarizing internet content. But not every search will now include AI. AI assistance is not necessary for basic searches, such as navigating to a given URL. The main benefit of AI is that it can perform complex searches that call for precise records.
Gemini AI may be used realistically for nearby searches, where users can locate highly rated businesses and exact deals. Combining Google’s Knowledge Graph with AI, Reid’s crew goals to offer accurate, complete statistics.
Google is prioritizing genuine accuracy in its AI outputs. Reid notes the importance of balancing creativity with factuality to make certain dependable outcomes. Although AI Overviews might not usually be ideal, the intention is to enhance the accuracy of information.
While some are concerned that AI might possibly reduce traffic to original materials, Reid thinks it will increase clicks on the finest content. Google wants to deliver insightful content and maintain user trust by pointing users to trustworthy websites.
In general, Google hopes to streamline the search process and make it more user-friendly and effective for users by moving away from keyword-based searches and toward more interactive, AI-driven interface.
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